KAUKAUNA, Wis. -- Roy Kenseth, father of 2003 NASCAR champion and 2004 IROC champion Matt Kenseth, has announced that he has formed his own racing promotion company called “RK Race Promotion.” He will be focusing on special event races throughout the Midwest, some that will feature his son.

The first event to be held under RK Race Promotion label will take place on Tuesday, July 12th at Wisconsin International Raceway in Kaukauna, WI. Details of this event are still being finalized, but Kenseth has confirmed that Matt will be competing in this event along with other NASCAR stars.

This will be Matt Kenseth’s first racing appearance to WIR since he won back-to-back championships in 1994-95.

Roy Kenseth has a strong business background. Some of his previous business ventures include owning a furniture store and a movie theatre. For the past two years, he was he promoter of Madison International Speedway until August, 2004. Roy, along with his daughter Kelley, currently operates the Matt Kenseth Fan Club Headquarters right outside of Cambridge, WI.

There are many sponsorship and group opportunities for the July 12th show. All interested parties are encouraged to contact Roy Kenseth at (608) 209-1188.