LANGHORNE, Pa. -- The stock market volatility is having and will continue to have quite an impact on sponsorship marketing efforts of race teams and race promoters.

“I am hearing from many in the industry that are looking for sponsorship for 2009 and beyond that it is getting tougher and tougher,” said Ernie Saxton, publisher of Motorsports Sponsorship Marketing News. “Businesses are cutting back on their marketing because of the sluggish economy. Only those who offer uniqueness and a sponsorship package that will drive customer traffic to businesses will be able to find sponsorship. It is no longer “put the name on the racer” deal.”

On Saturday, November 15th Saxton will present a three hour seminar titled “The Basics of Sponsorship” at the Radisson Hotel and Conference Center in Trevose, PA. The registration cost will be $49.95 for those who register by October 1st and $74.95 for those signing up after that date. Included in the fee is a subscription to Motorsports Sponsorship Marketing News. Only 35 seats remain for the seminar which is limited to 50 registrations.

In addition Saxton, considered an expert on sponsorship marketing, Brett Deyo and Bobby Gunther Walsh will be speakers during the three hour session that will include a question and answer period.

Deyo, a well known writer for national trade publication Area Auto Racing News and webmaster for several race team websites, will talk about the importance of websites, the maintenance of websites and their importance to successful sponsorship efforts.

Bobby Gunther Walsh, a Modified stock car racer at Grandview and Big Diamond Speedways, has more than 30 sponsors on his race cars. He will share some thoughts and ideas on how he has been successful at attracting sponsorships and how racers can be successful.

“One reason that many racers are not successful in attracting sponsorship is that never start looking,” said Saxton. “We will show attendees how to get started in the right direction and what to do to make sponsorship happen. Attracting serious sponsorship is not easy but it can be what will keep many racers involved in the sport.”

For information on the seminar and to register telephone Ernie Saxton Communications, Inc. at 215.752.7797. All major credit cards are accepted. Checks can be mailed to ESC, Inc., 1448 Hollywood Avenue, Langhorne, PA 19047.

Saxton’s website at www.saxtonsponsormarket.com offers a wealth of sponsorship helps. His firm is available to consult with race teams and promoters on sponsorship marketing, public and media relations. Saxton does, from time-to-time, represent teams and properties seeking sponsorship.