INDIANAPOLIS -- JMI (Just Marketing International), the world’s largest motorsports marketing agency, is launching the Twitter hashtag #SOCIAL500 tomorrow to provide a look at the business and marketing side of the greatest spectacle in racing.

The Indianapolis-based agency is providing a number of motorsports sponsorship and activation topics through their Twitter feed @JMITeam. The hashtag is geared specifically toward business media, potential sponsors, series partners, and anyone interested in broadening their understanding of motorsports marketing. Among other topics, JMI is tweeting live videos of activations from the Indy 500, fan reactions to at-track branding, discussion topics around IndyCar’s top marketing and sponsorship stories, as well as stats and facts relevant to racing’s ultimate venue.

JMI is providing a schedule of topics on their corporate blog (www.justmarketing.com/blog/) for those interested in learning more about the business side of the Indy 500. Join the conversation or ask @JMITeam a question by including the #SOCIAL500 hashtag.

“As a motorsports marketing agency, this just makes sense for us,” said Tim Bampton, Senior VP of Marketing Communications. “We have the ability to help build a very well-rounded picture of sponsorship, creative branding and marketing at the greatest spectacle in motorsports. This has always been a landmark event for IndyCar, Indianapolis Motor Speedway and JMI. Now, via Twitter, we can truly spotlight one of the most interesting aspects of the Indy 500.”